Media ethics is a branch of applied ethics that deals with the moral principles and standards governing the practices and behavior of media professionals, organizations, and institutions. It encompasses issues such as truthfulness, accuracy, fairness, privacy, conflict of interest, and transparency in the production and dissemination of news and information through various forms of media, including print, broadcast, online, and social media. Media ethics also addresses the responsibilities and duties of journalists, editors, producers, and other media professionals in serving the public interest, upholding democratic values, and promoting ethical behavior in the media industry.